In this blog I want to take a closer look at the "bring your dog to the office" trend and give a little insight in why this is important to me and how Kiki and Nala became the first CHOs (Chief Happiness Officers) at LeanIX.
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Even though it was anomalously warm for June in Bonn, and there was a Soccer game scheduled for the very same evening, about 35 'data scientists' of the 'Bonn Data Science Meetup' came together at LeanIX new headquarters to talk about "Graph data processing with Neo4j and Apache Spark".
Growth hacking is definitively a hot topic right now. You just need to count the blog posts that offer you the ultimate top 10 hacks to finally be successful. There is nothing wrong with growth hacking in its original sense, namely rapid iteration to find traction. However, there is a lot wrong with only hunting after quick fixes in B2B growth marketing. Sustainable growth in B2B businesses follows fundamental principles which you cannot cut short.
Bonn is one of the 20 largest cities in Germany and mainly known as former capital and birthplace of Ludwig van Beethoven. Our office is located in Bonn Gronau next to the beautiful Rheinaue park.
Personally, I feel fortunate that I had the opportunity some years ago to discover my professional passion. What gives me even more satisfaction, is the fact, that I have the opportunity to develop my passion for a company like LeanIX.
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