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LeanIX Insights

Simon Barth

Recent Posts

LeanIX meetup: first principles of growth & why you can’t hack them

Growth hacking is definitively a hot topic right now. You just need to count the blog posts that offer you the ultimate top 10 hacks to finally be successful. There is nothing wrong with growth hacking in its original sense, namely rapid iteration to find traction. However, there is a lot wrong with only hunting after quick fixes in B2B growth marketing. Sustainable growth in B2B businesses follows fundamental principles which you cannot cut short.

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